Launch & A/B Testing

Description

Deploy your campaigns with confidence and optimize them through testing.

Included materials:

• Pre-launch checklist covering setup, tracking, and error prevention.

• Step-by-step guide for structuring A/B tests: audiences, creatives, headlines, and CTAs.

• Spreadsheet templates for documenting test results and insights.

• Troubleshooting guide for interpreting data anomalies and optimizing underperforming ads.

What you’ll achieve:

• Skill in running controlled experiments and drawing reliable conclusions.

• Ability to spot weak points and improve campaigns without guesswork.

• Confidence to make data-driven creative and budget decisions.

Pro tip:
Test one variable at a time — it’s the only way to know what really made the difference.