Channel & Budget Planning

Description

Select the right advertising platforms and invest your budget wisely.

Included materials:

• Channel comparison guide (Meta, Google, TikTok, LinkedIn, Pinterest, Email).

• Interactive budget planner spreadsheets with ROI, CPC, and CPA formulas.

• Ready-to-use media plan templates for multi-channel campaigns.

• Tips for budget allocation between awareness, consideration, and conversion stages.

What you’ll achieve:

• The ability to design full advertising ecosystems instead of isolated campaigns.

• Effective budget control and predictable ROI.

• Confidence in knowing where your ads perform best.

Pro tip:
Start small — scale what works. Analyze your cost per conversion before increasing the spend on any platform.