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Brand Positioning & Messaging
Build a strategic, memorable brand voice.Discover how to craft a strong USP, tone of voice, and emotional and rational appeal. Includes ready-to-use templates for positioning your brand across different audiences.
Description
Craft a brand identity that people remember and trust.
Included materials:
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Exercises for defining your Unique Selling Proposition (USP).
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Templates for brand tone, style, and storytelling frameworks.
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Real-world examples of successful positioning strategies from top advertisers.
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A guide on aligning visuals, text, and emotion into one consistent message.
What you’ll achieve:
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A clear, consistent, and persuasive brand voice.
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Messaging that connects emotionally and logically with your audience.
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The confidence to communicate your value in any channel.
Pro tip:
Positioning isn’t about shouting louder — it’s about speaking clearer. Focus on the why behind your offer, not just the what.






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